What Are The Digital Marketing Trends For 2022? | Digital Marketing Arena

 

What Are The Digital Marketing Trends For 2022?

 

Five major trends for next year, to still and always adapt in digital marketing and get ahead in a constantly changing universe.

 

Most Of These Trends Are Still Valid For 2022

 

There are trends which come to drive the point home and which come to assert themselves even more.

But there are also new trends that appear because the digital marketing market is evolving and there are certain things you can't control.

And therefore, inevitably, we have to find other solutions to adapt. The first trend of 2022, it is a trend that continues to assert itself every year.

 

This is the motive. Mobile first is something that is becoming more and more important. This was already the case in 2020, 2021 also demonstrated it. And in 2022, it's going to be even worse. Just as a reminder, 55% of global traffic now comes from mobile phones. Two-thirds of the traffic in the United States comes from mobile phones.

And so, that means that from a web point of view, landing pages must be absolutely thought out, with the mobile in mind. First, the same goes for the pages of your website and above all, the homepage of your website. and above all, the homepage of your website.

 

 

It is extremely important, but it also means the development of videos that are in portrait mode. We will see that in the second point, but also all that is social media, all that is social networks, which is also mainly mobile first.

 And therefore, in your digital marketing strategy, you absolutely have to think mobile, mainly if you have an audience that is under 35 years old. It is mobile above all. And still today, I have a lot of clients and a lot of people I talk to who don't have that in mind and who say yeah, but me, I want a nice website on a computer, but a nice website on a computer is fine.

 

 

But the vast majority of the people you're going to reach, they're going to come on mobile. Who cares if you want a nice site on desktop, on computer? You have to keep your audience happy.

You have to satisfy your target. That is the most important. You are not the one buying, it is them. Mobile-first, you must become a reflex. We need to reverse the trend in our heads and think first mobile and then we think of the desktop version. One does not prevent the other. We can have a very good experience on a mobile phone and also a very good experience on a computer, on a big screen.

 

It only prevents basic, if you think of a website or an online store first on a normal computer on large screen, the mobile experience suffers greatly. While it is she who converts the most. And so, this is where we come to the second trend which again and again is the short videos.

 

So, this was already a trend that I had identified in 2021.

 

The fact that YouTube is launched short, that Instagram is launched, the reels and the explosion again and again of Tik Tok, it shows that extremely short videos in portrait mode.

 

It will go on and on.

 

Hence the new Instagram trend, which is really an extremely video oriented. But whether short or long, this video trend short in portrait mode, it will become more pronounced.

It will accelerate. And it wouldn't be surprising to see this trend too more and more arriving on networks like LinkedIn. We can already see it with the Stories. It would be no wonder that one of these days portrait formats a lot longer arrive on LinkedIn, but also on other platforms or on Pinterest. a high probability too.

Another trend that will make you gain a lot in efficiency, it’s artificial intelligence and all that is automation. I put them in the same package, even if it is rather complementary, but it can also be very different. But when I speak for example of artificial intelligence, even if it is a buzz word and that's it and say nothing for everything that is copied writing, it's huge.

It's been a while since we started to use a tool internally which is called Rytr for our copyright in French and English. But there are also other sites of the same kind, like Copy AI or so Jarvis. And these are artificial intelligence tools who are extremely powerful when it comes to write marketing copy.

 

I give you an example with Rytr, which is a test account that we also use at the agency. I would definitely do a much more specific video, but it's an extremely powerful tool. When you need to write something automatically blog ideas, write a blog, blog section compared for just one title, it will automatically generate a whole text for you.

AIDA copy writing method for your sales pages. Write emails, give you ideas for your YouTube videos. You can even write song lyrics if you want everything that is in the title descriptions, that's everything from A to Z, and not only that a very good quality in terms of writing, but in addition, it covers French very, very well, as well as English and other languages.

 

 

And that, frankly, is extremely powerful. I know Rytr has a free version up to 4000 characters per month, so 4000 characters, it goes extremely fast, but it still gives you the opportunity to test the thing.

 

But to write anything and everything, it's really extremely powerful. Because you just put a sentence, you give a little bit of context and the tool will automatically generate text for you.

 

So, that doesn't mean that, it's going to completely eliminate the job of. Director and that you will no longer need a copy Writer in your team, but in any case, to rough the work, they are great tools which are really practical and on the automation side, it's a bit the same principle, but this is really to try eliminate your redundant daily tasks as much as possible. Internally, we use on foot by foot, which is a great tool to be able to automate a lot of tasks by connecting different, zap with each other to be able to generate tasks automatically instead of doing it by hand. And the same goes for our retorts, whether weekly or monthly responses. 

We use a data box tool, but there are also other tools who do that. It allows you to generate automatic responses without having to look to the right and to the left the data to put them in hand in a PowerPoint, for example, which is already extremely painful.

 

In addition, it wastes time when you can have things that are three times prettier in a fraction of a second, so it might take a little while to configuration.

 

But once it's done

you will save a lot of time and therefore money, obviously on foot. Databox, or the copy writing tools in artificial intelligence.

 

We will say that it is roughly in the $ 30-40 per month per platform, but I can guarantee you that if these are tasks that you have recurring every month is an investment which is very, very, but very quickly amortized. Another trend which is extremely important, which I have identified for next year is to find an alternative to the third-party cookie.

 

I am going to make a video specifically on the subject because it is a subject which is very vast and which really deserves to be studied in depth. To summarize the situation for you in a few seconds, Google Chrome will in turn drop third-party cookies.

 

This is already the case with Safari. So, what is a third-party cookie? Third-party cookies are all cookies that are hosted by someone else that your own site and it's third-party cookie are as a rule extremely used for people who advertise online, and in particular everything that is Google Buzz retargeting.

 

From the moment these third-party cookies are completely obsolete, it means a lot less customization on the advertisements that you will see on the sites, much less retargeting or in any case, retargeting that will be much more complicated.

 

As a general rule, but also measurement tracking advertising campaigns that are going to get a lot more complicated, so that certainly means that the advertising world, in any case in some areas, will crack your mouth and therefore also more and more sites that will have a paywall.

 

That is to say that they will ask you to pay to have access certain types of content, or even their content.  As a rule, and therefore, this end of third-party cookies from the year next on Google Chrome, Google Chrome, which is still 62 of all brewers or devices in the world, it's bound to have a huge impact in the world of online advertising.

And so that is something that will have to be hugely compensated for.

Find alternatives to third-party cookies, it's going to be a big trend of 2022 and I would even say that it should be a trend there, now, immediately from 2021, because it is not a trend that can be improvised and another trend of 2022 which I think will run until 2025 or even 2030.

 

It is the blockchain. I know, it's like artificial intelligence, it's like automation. It's a buzz word. It doesn't mean anything. Obviously, we know the blockchain, mainly for crypto currencies.

 

Here, we don't talk about that at all. Or almost not. Blockchain, as a rule, is really designed to bring back confidence in data exchange. We will say on the Eiger, it is also a subject that will have the right to a dedicated video, the blockchain in digital marketing. But concretely, what is happening is that the blockchain could very well begin to replace certain economic models, some online advertising models which are obsolete and which are extremely opaque. 

I speak for example of everything which is advertising on Google ADS, Google AdSense or between fifteen and 20 Google ads per click are lost because there are so many agencies who are paid to click on the competition's links for precisely make it so that we make them lose money.

 

It's common knowledge and in relation to that, not only Google does not want to be transparent, but in addition to the number of views, the number of clicks, etc.

 

There is only Google to attest to the veracity of this information. If all that, it could go on the blockchain to have transparency total, that, for once, it can be a revolution in the world of online advertising.

 

And besides, there are already a lot of start-ups working on the subject to bring much more transparency to the world of online advertising. It also means a direct impact on the world of influence. It can also have an impact on the world of social networks, on fake clicks, fake accounts, etc. These are things that we could very well verify directly into the blockchain. It can also be the end of email spam.

 

 So, there are a lot of things you can do with blockchain. Obviously, these are things that will have to be put in place. It's going to be a trend. We are going to say a little of 1022, but which will really take a few years to be accepted and especially compared to the bulk of the sector and in particular Google who?

 

Not accept that we dismantle his business model overnight like that, but it is a natural evolution of the transparency of online exchanges.

 

But from a content creator perspective, there are also communities’ tokens which is a new trend and which allow to content creators like me, for example, to create their own tokens and its tokens, which are exchanged between the content creator and his audience, allow the audience to benefit and therefore increase the value of these tokens.

 

So, token committees is a subject that interests me enormously. It is not excluded that in 2022 is something that I launch with you in participation to see a little how it can work. Maybe it will be a success. Maybe it will be a flop. You have to test. It's like everything.

But in any case, blockchain in digital marketing is definitely something that can bring a lot of transparency and which can revolutionize the digital marketing world.

 

Generally,

 

I could also talk about other trends for 2022, as online education from brand identity professionals and branding, which is going to become more and more important. Zero-click Google searches that exceeded 50 results today.

 

The subscription economy. In short, there are a lot of trends. But for me, the five trends that I have just described to you, it is really those who will stay, on which we will have to focus in 2022.

 

Now you do not hesitate in the comments to tell me if there may be some trends that interest you more than others to go more in depth about these topics, because they are fascinating topics that really deserve to dig a little deeper and deeper.