Is Digital Marketing A Good Career? | Digital Marketing Arena

 Is Digital Marketing a Good Career?

Before we start talking about Digital Marketer's Career. First, lets dive into

What Is A Digital Marketer?

The digital sector is one of the fastest moving over the years, even a few times a year. Hence the emergence of new professionals who help with digital marketing.

 This was the case with the Digital Marketer, a new profession that is now in high demand and, although it was already known, and some dedicated to themselves, now they are getting an English name that perhaps gives them more importance.

 

But What is a Digital Marketer? His duties? What qualities should a dedicated person have? And what do they charge?

 We have answered all of these questions and some others that may arise throughout this article, so take a look to see what you think.

 

• 1 What is a Digital Marketer?
• 2 What are the functions of the digital marketer?
• 2.1 Examine the advertising strategy.
• 2.2 Plan a new strategy.
• 2.3 Create the advertising campaigns.
• 2.4 Analysis and modification.
• 2.5 Inform the client.
• 3 Types of Marketers.
• 4 When a digital marketer charge?
• 5 Get what you need to work.

Being A Digital Marketer

 We could define a digital marketer as that person, man or woman, who is in charge of developing Internet advertising campaigns. Its mission, therefore, is the network, that is, the entire Internet, which specializes in getting good campaigns that can make the brand visible.

 This way, you will be able to achieve your objectives since your specialty is getting high-quality traffic converted into conversions (i.e., that is positive for the company itself).

That is, it is responsible for getting qualified traffic so that there are many visits to a website, and it is targeted to the target audience of the company itself.

 

For example, imagine having a leisure company focused on children. But the aim is not your children, but the parents. If the traffic that comes to you only comes from children who want to "play" because you have an online game on your Website, that will not be a customer.

 On the other hand, if your parents' traffic changes, they may start testing your services and products.

 

What Are The Functions Of The Digital Marketer?

Now, a digital marketer, as with many other digital marketing professions, may not know everything but must specialize in a particular branch.

And, in this case, its functions are well defined. Asking for more than these functions will mean nothing, but you don't know what a professional does in this job.

And what are its functions?

 

Explore the Advertising Strategy

The first thing you will do when a services client requests a review of the current advertising strategy, if it does, of course.

What does that mean? You have to analyze the data and the results, looking for errors that did not meet the ultimate goal.

 

And even if complied with, it will seek to make small changes to improve those results.

For this reason, it will look, for example, at the type of campaign, the ads posted, the segmentation, or the conversion percentage. 

It will also analyze the competition, see if they have had the same results, what they have done that the company has not considered, etc.

 

Plan A New Strategy

The next step and function of a Digital Marketer are to establish a new advertising strategy with the changes you have come up with to get the most out of those campaigns you run.

 

Create The Advertising Campaigns

Based on the above, you will be in charge of creating the advertising campaigns where you have proven that you will place them (Google, Facebook, Instagram).

 

Analysis And Modification

These campaigns will continually be reviewed to make the relevant changes to get the most benefit from the company. Of course, you will be controlled by a budget, but your goal is to make the most of it.

 

Inform The Client

It is also a function of the Digital Marketer since it needs to be in constant communication with the client to inform him of the results he gets and if he meets the objectives.

 

 

Types Of Marketers

After seeing the functions, did you know that there are different types of digital trafficking? Yes, while it is common for a professional to dedicate oneself in a general way to advertising campaigns, some are more specialized in one area or another.

So you can meet:

Digital Trader in Social Ads. That is to say, someone who specializes in social networks, be it Facebook, Twitter, Linkedin, Instagram, and Specializes in Google Ads.

 

 For those who want to attack search engines directly, especially what is Google.

 

Dedicated Marketer for e-commerce. To specialize in professionals looking to take online actions to convert clients. Someone Specializes in info products. Yes, one is specialized in products like online courses, webinars, etc.

 We could even say that they can be dedicated to digital products (such as books or content only sold online).

When A Digital Marketer Charges

And now, the big question: how much does a digital marketer charge?

 

Maybe what you're doing is wondering if it cuts well, if it's cheap. There are now two groups wondering about this: those who want to dedicate themselves to this profession and those who want to hire a professional in it.

The answer is not a specific figure, but you should know that the salary is relatively high. It is between 20.000 and 50.000 euros.

 

And this is, even if you think it's too much because they're worth it. Keep in mind that we are talking about someone looking for high-quality traffic to get very positive results.

Therefore, their work is expensive.

 

Now, while you are in a profession that is in great demand, you can get a wide variety of prices in the market.

Our advice? Don't go with the cheapest, nor the most expensive. Your online reputation is at stake.

 

Get What You Need To Work.

Finally, we want to tell you about the "Training" you would need to dedicate yourself to becoming a Digital Marketer.

In addition, you need to be aware that this job requires ongoing training because digital marketing is changing and dynamic, so you must always be mindful of the latest changes to your business. to work.

 

That said, you must:

Have basic training in digital marketing. This way, you will know a bit of everything related to this world. Specializing in a sector, be it Google Ads, eCommerce, infographics, Social Ads.

To this end, there is nothing like doing courses related to these topics.

It is essential not to try to cover too much. You can only go to another sector if you have mastered and are comfortable in one. But it's best to start with one first and then diversify.

Have practice. Sometimes, having your website do what you do to create your value can help you, and in addition, you will reach more people yourself.